Make decisions backed by data, not opinions.
Conversion audits, analytics setup, experimentation programs, and quarterly strategy reviews — tailored to your business goals, not vanity metrics.
Most websites underperform not because they're broken, but because nobody is asking the right questions of the data. We help leadership teams cut through the noise — instrumenting analytics properly, finding the leaks in the funnel, and shipping a steady stream of tests that compound into real revenue lift.
What you get
- Heuristic UX & funnel audit
- GA4 + tracking implementation
- Heatmaps & session recordings setup
- Customer research (5–10 interviews)
- Prioritized experimentation roadmap
- Monthly test execution & reporting
- Quarterly executive briefing
Why Blackline Digital
Built for businesses that take growth seriously.
Funnel-focused conversion audits
Heuristic review, session recordings, analytics deep-dive, and a prioritized backlog of fixes ranked by impact and effort.
Analytics done right, once
Clean GA4 setup, server-side tracking, cookie compliance, and dashboards your CFO will actually trust.
Experimentation that compounds
Statistically valid A/B tests with hypothesis-driven design — we report on lift, not on whether the test 'felt right.'
Customer research, not assumptions
User interviews, surveys, and usability tests to ground every decision in real customer behavior.
Quarterly strategy briefings
Executive-level reviews where we connect the data to the business outcomes you actually care about.
Fractional CRO leadership
Embed our senior strategists into your team part-time — leadership without the full-time salary.
How we work
A clear, predictable engagement.
Audit
4-week deep dive into analytics, UX, and customer behavior across your full funnel.
Instrument
Clean up tracking, dashboards, and experimentation tools so data is trustworthy.
Test
Hypothesize, design, and ship 2–4 high-impact experiments per month.
Scale
Document winners, retire losers, and compound learnings into a strategic playbook.
Industries we serve
Cross-industry expertise.
"Blackline's CRO program lifted our checkout conversion 34% in 5 months. The ROI was 12x by the end of the first quarter."
Frequently asked
Questions, answered.
What is a conversion audit?
+
A 4-week deep dive into your funnel: heuristic UX review, analytics analysis, session recordings, heatmaps, and a prioritized roadmap of high-impact tests and fixes.
Do I need this if I just want a new website?
+
Not always — but if you're investing in a new site, knowing what your current users actually do (and where they drop off) ensures the new build is informed by data, not opinions.
How does A/B testing work?
+
We hypothesize, design variants, run statistically valid tests on tools like VWO or GA4 experiments, and report only on significant lifts. No vanity wins.
What tools do you use?
+
GA4, Hotjar, Microsoft Clarity, VWO, Mixpanel, Amplitude, PostHog, Looker — we're tool-agnostic and pick what fits your stack and budget.
How is consulting priced?
+
One-time conversion audits start at $800. Quarterly strategy retainers start at $299/month. Embedded fractional CRO leads available for enterprise.
Can you train our team?
+
Yes. We offer half-day workshops on CRO, analytics, and experimentation that give your in-house team the skills to keep optimizing after we leave.
Ready to start your digital strategy project?
Free 30-minute consultation. No pressure, no obligation. Just an honest conversation about your goals.